Fresh, romantic, and effortlessly uplifting - IF is a breath of possibility. Vibrant notes of yuzu, grapefruit and white jasmine, gardenia, and tuberose bloom with radiance. This scent leaves behind a clean, sensual finish. The kind of fragrance that feels like a new beginning — modern, magnetic, and full of promise.
Fresh, romantic, and effortlessly uplifting - IF is a breath of possibility. Vibrant notes of yuzu, grapefruit and white jasmine, gardenia, and tuberose bloom with radiance. This scent leaves behind a clean, sensual finish. The kind of fragrance that feels like a new beginning — modern, magnetic, and full of promise.
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Absolutely beautiful fragrance\! IF by San Francisco is unique, sophisticated, and captivating\. I love its artistic character and the way the scent feels both elegant and distinctive\. A truly special perfume for anyone who appreciates something different from the ordinary\. Highly recommend\!
The musks in the bottom notes tame down the florals in this, even though the mid-notes are florals and the top notes are fruity... it's not a fruity scent nor would I call it a floral scent. The base notes of Pacific Musk, African Musk, and Moss accord really ground this one. It's so unique. Truly reminding me of any garden I've played in as a child in So Cal where there were a ton of flowers but also a ton of fruits ripe to eat.
I love If by Apothia. It is the only fragrance I will use. I prefer the oil as it lasts. I have been purchasing this fragrance for at least the last ten years. It’s fresh but also a bit musky.
IF is my essential go to fragrance.
Love love love the IF fragrance! It is so beautiful and feminine. The unbreakable bottle is awesome. Rolls on so smoothly and goes everywhere in my bag, with no worries of spilling.
My absolute favorite!! Thank you Apothia!!
Absolutely love this scent. Been using the oil for years. Love layering it with the perfume.
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